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Old spice social media campaign case study

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In February 2010, Wieden+Kennedy launched a new Old Spice advertising ... of social networking sites and online communities for the Response Campaign.
The following case study for Old Spice was written by Sarah Rowe, a social ... Old Spice's campaign set the bar for the kind of social media campaigns that can ...
Aug 2, 2010 ... Social Media Campaign Case Study OLD SPICE By Kaïs Alibenali and Joséphine LIPP Old Spice on Twitter Old Spice on Facebook Old Spice ...
Before this now-legendary social media and video campaign, Old Spice was a brand that was previously associated with old men. This case study looks at how  ...
Aug 10, 2010 ... Wieden+Kennedy have released a nice video case study of their recent Old Spice social media campaign, calling it. the fastest-growing and ...
Aug 9, 2010 ... Wieden + Kennedy Portland's case study behind the Old Spice Responses campaign. Source: ...
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In fact, by 2009 the competition had become so fierce that Old Spice's share in the male body wash ... To measure the campaign's impact, the brand planned to track PR ... Our media strategy for the launch was simple: instead of spending money on the Super Bowl, we wanted to create ... Social Networking sites. Podcasts.
Jun 1, 2016 ... To capitalize on this trend, Old Spice launched the Dream Runner social media marketing campaign in April 2016. Since it was founded in ...
Aug 11, 2010 ... The Old Spice Social Campaign Case Study from WK. ... celebrities in near real time to create what is now known as the best social campaign ever to have been created. ... The ROI of Social Media: 10 Case Studies | Queirozx.
Aug 30, 2011 ... The Old Spice campaign has proven to be one of the most memorable creative marketing and advertising concepts ever executed. 11 Social ...
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