Customer relationship management research paper

Customer Relationship Management (CRM) employs people, technology, tools, processes and activities to increase customer retention and a firm's profitability.
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Findings – Papers and research on CRM falls into five broad categories (CRM ... The literature search was based on the descriptor, “customer relationship.
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Full Length Research Paper ... Key words: Customer relationship management, customer loyalty, hospitality ... The paper also describes how the research.
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Furthermore, it points to voids in CRM research that call for further studies. Paper type – Literature review. Keywords: Customer Relationship Management, CRM ...
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A major purpose of this paper is to provide a managerially useful, end-to-end ... In addition, academics are interested in the CRM space for its research potential.
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vides a framework for CRM research and describes recent advances as well as key ... We differentiate between analytical CRM, which is the focus of this paper, ...
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To shed light on the future of CRM, this paper will cover the impact of the ... Hamid and Kassim (2004) further determine through their research that customer.
Research. CRM Explosion in a Mobile-First World. White Paper by Ziff Davis on 1 /30/2017. According to Gartner, customer relationship management (CRM) ...
Customer Relationship Management Research Papers examine the processes and technologies for managing the relationships with potential and current ...
Beyond the Target Customer: Social Effects of CRM Campaigns HEC Paris Research Paper No. MKG-2015-1111, Columbia Business School Research Paper ...
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